Our publications
A team of experts sharing insights about the market.
What Is a Semantic Layer? Definition and Analytics Tools Support Compared
A clear definition of the semantic layer and how Looker, Power BI, Tableau, dbt, Cube, Snowflake, and Databricks support it.
BigQuery Cost Optimization: Reduce Query & Storage Costs Efficiently
Partitioning, clustering, and materialized views help reduce costs in BigQuery. A practical guide with SQL and spend monitoring strategies.
Data mapping tools: how to pick between ELT platforms, visual mappers, and code-first libraries
Compare managed ELT platforms, visual mapping workbenches, and code-first libraries for data mapping, with pricing and drift handling.
OpenAI Ads connector: sync campaigns, insights, and conversions from ChatGPT ads to your data warehouse
Erathos syncs campaigns, insights, conversions, and feeds from OpenAI Ads (ChatGPT ads) into BigQuery, Redshift, and other warehouses.
Data Management Tools: 8 Categories, 30 Platforms, and What Each One Costs
A guide to the 8 categories of data management tools, from ELT and warehouses to BI and MDM, with pricing for 30 platforms compared.
Slowly Changing Dimension Type 2: How SCD2 Works in a Data Warehouse
Learn how SCD Type 2 tracks dimension history in a data warehouse, with SQL examples for loading, querying, and point-in-time lookups.
Slack connector: sync messages, channels, and files from your workspace to your data warehouse
Erathos connector syncs messages, channels, files, and logs from Slack to your data warehouse. BigQuery, Redshift, and more, no manual work.
How to Learn SQL for Free: A Practice-First Plan With Real Queries
Free courses, practice sites, and sample databases to learn SQL step by step, from SELECT and JOIN to CTEs and window functions.
Methods and techniques of data collection
Surveys, interviews, and observation compared with how organizations collect data at scale today, plus batch, cursor, and CDC ingestion.
Best ELT Tools in 2026: Fivetran, Airbyte, Weld & More Compared
Compare as melhores ferramentas de ELT em 2026 — Erathos, Fivetran, Airbyte, Estuary, Weld e outras.
Moving From BigQuery to Databricks: Which Tools Help
Which tools help migrate from BigQuery to Databricks in 2026: SQL conversion, historical transfer, cutover sync, and repointing pipelines.
Data Movement Platform: What It Is and How to Pick
What a data movement platform is, how it differs from ETL, ELT, CDC and streaming, and how to compare Fivetran, Airbyte, Erathos & more.
How to Build Reliable Data Pipelines with Delta Live Tables and Medallion Architecture
Delta Live Tables simplifies reliable pipelines in Databricks with Medallion Architecture. Tutorial with Bronze, Silver, Gold, and quality.
Database Models for Analytics Teams: Full Comparison
Relational, dimensional, document, graph, and key-value database models explained for analytics teams, with when each one fits.
Best Vector Databases for AI Data in 2026, Compared
Pinecone, Weaviate, Milvus, and Chroma compared for AI data in 2026: pricing, indexes, hybrid search, and how they fit a RAG pipeline.
Data Gathering Techniques for Analytics Pipelines
Batch, streaming, APIs, CDC, logs, and sensors: the six data gathering techniques for analytics pipelines, and when to use each one.
Best Data Analytics Tools in 2026: Full Comparison
Tableau, Power BI, Looker, Sigma, and ThoughtSpot compared for 2026: pricing, features, and which analytics tool fits your team.
How to Migrate from Redshift to BigQuery in 2026
How to migrate from Redshift to BigQuery in 2026: data transfer, SQL translation, and rebuilding pipelines, plus tools, limits, and prices.
Best Fivetran Alternatives for Startups
Compare the 9 best Fivetran alternatives for startups in 2026: pricing, CDC support, and connectors for Erathos, Airbyte, Estuary & more.
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Signs your Data Pipeline won't survive your next growth spurt
Rapid growth breaks data pipelines in predictable ways. Six technical signs to watch for, and what a managed pipeline actually fixes.
All articles
139 posts, newest to oldest.
2026
- What Is a Semantic Layer? Definition and Analytics Tools Support Compared
- BigQuery Cost Optimization: Reduce Query & Storage Costs Efficiently
- Data mapping tools: how to pick between ELT platforms, visual mappers, and code-first libraries
- OpenAI Ads connector: sync campaigns, insights, and conversions from ChatGPT ads to your data warehouse
- Data Management Tools: 8 Categories, 30 Platforms, and What Each One Costs
- Slowly Changing Dimension Type 2: How SCD2 Works in a Data Warehouse
- Slack connector: sync messages, channels, and files from your workspace to your data warehouse
- How to Learn SQL for Free: A Practice-First Plan With Real Queries
- Methods and techniques of data collection
- Best ELT Tools in 2026: Fivetran, Airbyte, Weld & More Compared
- Moving From BigQuery to Databricks: Which Tools Help
- Data Movement Platform: What It Is and How to Pick
- How to Build Reliable Data Pipelines with Delta Live Tables and Medallion Architecture
- Database Models for Analytics Teams: Full Comparison
- Best Vector Databases for AI Data in 2026, Compared
- Data Gathering Techniques for Analytics Pipelines
- Best Data Analytics Tools in 2026: Full Comparison
- How to Migrate from Redshift to BigQuery in 2026
- Best Fivetran Alternatives for Startups
- Signs your Data Pipeline won't survive your next growth spurt
- How to Sync PostgreSQL to BigQuery Automatically
- Rivery (Boomi Data Integration): Pricing & Alternatives
- Best Cloud Data Warehouses in 2026: Snowflake, BigQuery & Redshift Compared
- Best Fivetran Alternatives for High Data Volumes
- Data Lake vs Data Warehouse: Key Differences Explained
- MySQL CDC to BigQuery: A Step-by-Step Setup Guide
- What is RFM Analysis and How to Calculate RFM Scores
- Data-Driven UX: How to collect data in User Experience
- Why your startup should begin its data-driven journey now.
- Data Pipelines: Buy or Build?
- Data Engineering for Startups: The Practical Guide
- Data analysis: choosing the best tools
- Data Governance: Complete Guide with Erathos
- Cloud storage as a data pipeline destination: when to use Amazon S3 in your ELT
- Linear Connector: integrate with BigQuery, Redshift, ClickHouse, and more without manual pipelines
- Supabase as a Data Destination: The Complete Guide for Data Teams
- Data source not in the catalog? Here is how to connect it without waiting for a vendor roadmap
- AI-powered Churn Prediction for Startups
- Hidden Costs of In-House ETL Solutions
- What does a data scientist do?
- What is a Data Warehouse: benefits and how it works
- What is an analytical database?
- Oracle Database Connector: integrate with BigQuery, Redshift, ClickHouse, and more without manual pipelines
- Data centralization: a practical guide for tech companies without a dedicated data team
- Nuvia for data warehouse: Sync sales and customer service data from Nuvia to BigQuery, Redshift, and PostgreSQL
- Runrun.it for data warehouses: projects, tasks, and productivity
- What is Data Science and why your company should invest in it
- KPI Management: how to implement it in your business?
- Cursor-based sync vs. Change Data Capture: what your data movement tool is missing
- What is Databricks Used For: A Complete Guide to Use Cases
- 5 data engineering concepts you need to know
- Data-driven marketing: how do you structure it?
- How a Data Warehouse Helps Your Company Grow
- Data Analytics: 3 steps to kick off your startup’s data-driven journey, with or without a data team
- Business intelligence: You're losing money
- AI and Data Analytics Driving Your Business Forward
- Strategic Data Migration for Startups
- ClickHouse as a data destination: the complete guide for data teams
- What is an API? Understand and apply it with Erathos
- What is Data Engineering: Practical Applications
- Databricks and HubSpot: Which Data to Connect and How to Prioritize
- Piperun Connector: Your B2B sales data without any data pipeline maintenance
- Agendor Connector: sync your CRM data to your warehouse without managing pipelines
- Sienge Connector: sync your construction management data directly to your warehouse without maintaining pipelines
- Notion Connector: load pages, databases, and tasks into your warehouse without maintaining pipelines
- Octadesk Connector: BigQuery, Redshift, PostgreSQL, and more integrations without manual pipelines
- New Destination: Azure SQL Server
- GitHub Connector: Integration with BigQuery, Redshift, Snowflake, and more without manual pipelines
- Data-driven business decision-making
- How to connect Conta Azul to Power BI using Erathos
- Extract data from diverse sources efficiently
- What is Databricks? Unified Data Analytics and AI Platform Explained
- Meet Erathos: an all-in-one solution for ELT ingestion
- HubSpot to Databricks: Centralize Your Data for Powerful Analytics
- How to Organize Your Data So Queries Stop Costing You a Fortune
- Erathos + dbt Cloud: How to Orchestrate ELT Pipelines with Webhooks (Complete Guide)
- Erathos and Shopify: Seamlessly Extract Your E-commerce Data
- Medallion Architecture: A complete Guide
2025
- Erathos and TikTok Ads: Unlock the Full Potential of Your Campaign Data
- Erathos and MeetRox: Transform Your Sales Conversations into Actionable Data
- Build a Modern Data Stack for Zero Cost: The Essential Guide for Data Teams
- What Does HubSpot Do? A Complete Guide for B2B Businesses
- How to Use HubSpot: The Complete Guide
- What is HubSpot: The Complete Guide for Businesses
- What Is HubSpot? A Guide to Integrating Marketing and Sales
- How to Integrate Databricks to HubSpot: A Step-by-Step Guide
- What Databricks Does: Everything You Need to Know
- Types of Databases: Advantages and Applications
- New Connector: Ploomes CRM
- Data-Driven Culture: Transform Your Company with Data
- Introducing 5-Minute Batch Sync, Faster Data, Smarter Decisions
- Data Ingestion: Understanding the Complete Process
- What is Metabase? The Complete Guide by Erathos
- SQL Data Types: A Practical Guide to Understanding
- Data Types: The Complete Guide
- What is SQL: Concepts, Use Cases, and Practical Examples
- What is Data-Driven: Turn Data into Action
- New Connector: Bom Controle Is Now Live on Erathos
- New Connector: Twygo Is Now Fully Available on Erathos
- New Connector: Hotmart Is Now Available on Erathos
- CustomerX Connector: Sync to BigQuery and More Now
- How does Apache Iceberg on S3 work?
2024
- Erathos x Databricks: Technology Partners
- Data Observability: A Practical Approach
- New Connector: Sankhya
- New connector: Hotjar
- Data Lineage: What Is It and What's It Used For Now?
- Webinar: Building a Data Department from Scratch? Tips to Get It Right the First Time
- Gainsight PX Connector: integrate with BigQuery, Redshift, ClickHouse and more without manual pipelines
- How to convince your boss to adopt a new data tool?
- Data Observability: Breaking the cycle of firefighting
- New Manage Pipelines Screen
- Twitch.tv Connector: Integrate with BigQuery, Redshift, ClickHouse, and more without manual pipelines
- New Feature: Block Window is Now Live on Erathos App
- Generative AI in Practice for Data Teams
2023
- How to build and manage data pipelines
- ETL process modernization: how to choose the best SaaS
- Data governance: how to ensure security and efficiency?
- Data security: ensuring information integrity
- Business Intelligence and Analytics for business outcomes
- Internet of Things for a data-driven approach
- Data quality: the pillar of data-driven companies
- The impact of data on B2B SaaS
- Machine Learning and data: how this can impact your business
- Data-Driven Analysis: What is it and how can you apply it in your business?
- Market Basket Analysis: What is it?
- 5 Metrics Every Startup Should Track
- What is Metabase?
2022
- ETL vs ELT: Key Differences Fully Explained
- How to find a good BI consulting firm
- 5 strategies for having a more data-driven Customer Success
- Choose the ideal data professional for your company
- How to apply data science in business
- Artificial Intelligence vs Machine Learning vs Deep Learning: What’s the difference between them?
- Complete Guide to Business Intelligence (BI)
- What is ETL? Extract, Transform, Load Fully Explained
- Is Your Company Truly Data-Driven? Find Out Right Now
- Why your company should become data-driven and how Erathos can help you through this transition.
- Is Business Intelligence as a Service (BIaaS) right for you?